Are you holding back on adopting AI marketing? The adoption of any new technology can take time, and this is especially true when the technology is complex. Personally, I have delved deep to understand it, use it, and identify potential reasons for hesitation in others.

How I Use AI in My Strategy:

1. Content Creation:

I am involved in content creation, covering blog articles, website content, social media copy, landing pages, and CTAs. Tools like ChatGPT and Undetectable AI are my go-to resources.

2. Conducting Research:

Research can be time-consuming, and results are not always easy to acquire. AI can sift through irrelevant results to provide answers to very specific inquiries, thus saving immense amounts of time.

3. Foolproofing My Strategy:

I use AI to foolproof my strategy, ensuring a solid approach and not overlooking anything. I bounce my strategic ideas off it, and it not only provides assurance but also suggests improvements, which I find super valuable.

Overcoming Hesitation:

So, why haven't you invested in AI yet? From talking to friends in the field, hesitancy seems to stem from uncertainty about the accuracy of results and potential bias. However, remember that you are the subject matter expert, not the AI. The AI is your assistant. If that means you need to quality-check all results, then that's what you need to do, and you will still save time and money.

Humanizing the Machine:

I find myself training the bot along the way sometimes, and that's okay because they don't think like humans. They gather a bunch of info, and you need to provide the context, much like translation. Machine translation translates word for word, but localization makes the words make sense in the real world.

Starting Simple in 2024:

So, if you are thinking about starting to use AI in 2024, start simple. Ask the bot for some keyword suggestions, help with your persona profile, or to repurpose your best content. You will be surprised how fun it is.