Jackie de AS | Inbound & Outbound Marketing

Curriculum Vitae

Strategic, multilingual marketing and business development leader with 15+ years of experience across B2B, D2C, and nonprofit sectors. Proven track record of building brands, launching digital-first campaigns, and turning passive audiences into engaged communities. Adept at aligning cross-functional teams, solving complex problems, and driving measurable growth through creative, customer-centric strategies.

Industries served include Material Handling, Thermoformed Packaging (Retail, Consumer Goods, Automotive) and Equipment (Chemical Dilution, Dosing, Injection).

Markets covered span printing, manufacturing, retail, tech, and mission-driven organizations.

Languages: Portuguese, English, Spanish and fractional Italian spoken.

Strategy | Sales Support | Service Marketing | Brand Management | People Management | Product Marketing | Website Management | Search Engine Marketing | Event Marketing | Marketing Analytics | Budget Management | Community Marketing | Engagement Support  

PROFESSIONAL TOOLS

Microsoft Dynamics, Salesforce, Smartsheets, Sharpspring, Hubspot, Google Analytics, Adwords, Tag Manager, Search Console, Sheets, Docs and Drive, CallRail, Snapengage, Wistia, Hotjar, Ahrefs, SEMrush, Moz, Wordpress, WP Multilingual, Zoominfo, ShowPad, Adobe Creative Suite (Indesign, Photoshop, Illustrator), GoToWebinar, Figma, Marketo, Adobe Experience Manager, Amazon Associates Central, Rock, PowerBI, Asana, Clearstream, Mighty Network

PROFESSIONAL EXPERIENCE

Crossroads Church of Cincinnati - Religious Institution - Non-profit/B2C

Marketing Communications Leader

December 2024 - Present

  • Lead marketing strategy and digital operations to scale global audience acquisition, connecting worldwide users with digital-first community platforms.

  • Partner with executive leadership and creative teams to define brand voice, campaign rollout timelines, and seasonal messaging plans.

  • Design high-retention onboarding funnels and automated communication flows that successfully transition passive digital viewers into active participants.

  • Direct voice and messaging development for Crossroads Anywhere, serving as an audience advocate to ensure brand integration and inclusive communication across all platforms.

  • Manage end-to-end cohort lifecycles, driving execution from initial theme development and messaging strategy to production timelines and audience targeting.

  • Audit and optimize digital touchpoints and web content to systematically eliminate user pain points, improving clarity, first impressions, and UX flow.

  • Engineer targeted engagement frameworks for distributed, non-local demographics to scale online groups, classes, and camp experiences.

  • Orchestrate digital outreach and creative execution for regional activations (Watch Parties) and large-scale hybrid campaigns, aligning email, web, and social touchpoints.

  • Build data-driven reporting dashboards via HubSpot, tracking campaign trends and online event performance to inform strategic marketing adjustments.

PSG, a Dover company – Pumps Solutions Company - B2B

Global Marketing Communications Manager and Member, Hydro Leadership Team

November 2021 – January 2023

  • Architected comprehensive B2B marketing and communications strategies aligned with PSG’s organizational objectives to accelerate brand awareness, globalization, and vertical market segmentation.

  • Partnered with Global Sales and Business Development teams to drive Voice of Customer (VOC) initiatives and align cross-functional engineering and product management stakeholders on comprehensive Go-To-Market strategies.

  • Orchestrated the internal and external marketing communications framework and collateral creation for the Hydro brand, ensuring strict brand stewardship and consistency during major product launches.

  • Managed a multi-channel digital advertising and localization strategy, executing Google Ads, LinkedIn Paid, and localized global digital marketing assets to maximize regional campaign ROI.

  • Engineered end-to-end email marketing campaigns via HubSpot, enforcing rigorous pre-launch QA validation, link testing, and rendering compliance to optimize buyer-journey content distribution.

  • Drove performance-driven content architectures and micro-asset creation, leveraging a centralized content calendar to repurpose high-performing digital media specifically for LinkedIn growth.

  • Developed and executed an inventory-clearing Trade-In Promotion strategy, establishing targeted campaign funnels to incentivize legacy user upgrades and stimulate new product adoption.

  • Directed end-to-end logistics, vendor negotiations, and budget stewardship for global events, trade shows, and webinars, managing everything from booth concepts and sponsorships to hospitality and performance metrics.

Deufol SE – Packaging Company - B2B

Global Marketing Manager and Member, North America Leadership Team

October 2016 – November 2021

  • Developed and oversaw integrated multi-channel marketing campaigns for emerging business units, directly generating $22M (2017), $5M (2018), and $23M (2019) in new business revenue.

  • Served as a hands-on global leader managing a distributed team of 10 professionals, including an outbound call center, establishing clear performance metrics to systematically improve department-wide KPIs.

  • Orchestrated a complex $500K internal content initiative spanning 11 countries and 6 languages, driving cross-functional asset creation that yielded a 15% increase in customer satisfaction and a 20% boost in engagement.

  • Directed the simultaneous deployment and monetization of two new global brand websites, overseeing design, localization, conversion tool testing, and strict GDPR compliance.

  • Engineered data-driven email video campaigns resulting in a 20% response rate and an 18% ROI, leveraging HubSpot and Salesforce to track performance, monitor budgets, and report insights to key executives.

  • Managed end-to-end digital optimization strategies, applying a deep understanding of search engine algorithms, ranking frameworks, local marketing, and advanced SEO schema markup (JSON-LD).

  • Maintained centralized integrated marketing calendars and CMS training programs, aligning internal departments and external agencies to ensure time-sensitive global campaign milestones were met.

Deufol North America – Packaging Company - B2B

Marketing Specialist

April 2015 – October 2016

  • Developed and executed effectively strategic integrated national inbound marketing that generate leads and opportunities via website through PPC and retargeting campaigns, email campaigns, blogs and social media. 

  • Collaborated with vendors to ensure style, graphic imagery and message consistency with all marketing materials.

  • Weekly managed and prioritized/reviewed urgent items, current projects, events, editorial calendar, keywords lists, regional customer personas and budget.

  • Developed automated nurturing email campaigns using hubspot, blogs and social media posts outreach to build awareness among the target market to maximize lead conversion.    

  • Provided support to Business Development in assessing individual leads and converting them by generating custom presentations and maintaining an up-to-date library of capabilities and images. Monitored and expanded lead traceability through Salesforce CRM database with input from Business Development tracking and reporting weekly as well as constantly cleaning and changing subscriptions. Generated $2M in new business in 2016

    ADDITIONAL EXPERIENCE

Business Development, 2013-2016 – Prepaid Cards Data Processing & Personalization, 2012-2013 – Prepaid Cards Quality Assurance, 2010-2012 – Software Localization & Functional Testing, 2009-2012

VOLUNTEERING / EDUCATION

Crossroads Church of Cincinnati, Marketing Committee 2023-2024

Ripley County Community Foundation, Marketing Committee 2023-2025

Universidade Vale do Acaraú, Business Administration and Capital Markets