Inbound & Outbound Marketing
Curriculum Vitae
Multi-lingual, resourceful and accomplished professional with experience in working with large and small companies building multilevel relationships and client retention with a solid manufacturing base.
BUSINESS TO BUSINESS
Strategic background in problem solving and creative solutions, accomplished through exemplary customer service with an overall goal of consistently closing and retaining business – more so in a highly competitive market. “Hunter” mentality with a strong technical slant.
Repeated success increasing synergy and team efforts, follow-through, persistence, integrity, passion, enthusiasm, and accountability building productive interpersonal relationships. Strong, reliable and consistent work ethic. “Can do” attitude!
Markets served include: Material Handling, Software Localization, Gift, Prepaid and HealthCare Cards, Thermoforming Packaging, Retail Packaging, Consumer Goods Packaging, POP Display, Chemical Dilution, Dosing and Injection Equipment.
Languages: Portuguese, English, Spanish and fractional Italian spoken.
PROFESSIONAL DEVELOPMENT
Software Skills Include: Microsoft Office Suite, SAP as well as Microsoft Online Services, Goldmine, Microsoft Dynamics, Salesforce, Smartsheets, Sharpspring, Hubspot, Google Analytics, Adwords, Tag Manager, Search Console, Sheets, Docs and Drive, CallRail, Snapengage, Wistia, Hotjar, Ahrefs, SEMrush, Moz, Wordpress, WP Multilingual, Zoominfo, ShowPad, Adobe Creative Suite (Indesign, Photoshop, Illustrator), GoToWebinar, Figma, Marketo, Adobe Experience Manager
PROFESSIONAL EXPERIENCE
PSG, a Dover company – Pumps Solutions Company
Global Marketing Communications Manager and Member, Hydro Leadership Team
November 2021 – January 2023
Strategy
Development of marketing and communications strategies aligned with PSG’s objectives and goals. Marketing strategies and tactics focused on increasing brand awareness, globalization and vertical market segmentation.
In alignment with Global sales and Business development strategies, assisted with Voice of Customer (VOC).
Developed strategy and implemented tactics for internal and external marketing communications plan for the Hydro brand, product launches, lead generation and lead nurturing as well as follow up analytics reporting.
Brand Management
Responsible for the Hydro brand along with responsibility for the creation and development of marketing collateral to ensure most current information is consistent with Hydro branding,
Product Marketing
Engaged with multiple vendors, facilities and disciplines such as product management, engineering, sales and business development to Develop Go To Market Strategy.
Localized global digital marketing documents and executed rollout for the local markets in close collaboration with the global product management team.
Drove digital promotion plans (e.g. Google Ads, LinkedIn Paid, 3rd party ads, email campaigns, etc.).
Created, curated, and promoted compelling global content for our key target audience on digital media to address each stage of the buyer’s journey, managing every project using a state of the art content calendar..
Repurposed top-performing content into micro content assets to attract, engage, and delight our target audience for social media channels, particularly LinkedIn.
Trade-In Promotion strategy to stimulate the replacement of older models with newer ones, helping clear out old inventory while providing an incentive for customers to upgrade. The discount was in the form of a reduced price or a rebate.
Website Management
Search Engine Marketing
Event Marketing
Created and executed integrated marketing campaigns using tactics that include live global events, and webinars.
Worked with the Sales and industry partners to maintain exhibitions and events schedules and planning documents. Coordinated logistics and deliverables for event programs which can include booth spaces, booking sponsorships, booth concepts and/or inventory, digital or printed collateral, sales wardrobe, managing hotel accommodations and networking events.
Worked with vendors to ensure timely, cost-effective execution of events’ needs such as display and printed materials, food and beverage and event services. Tracked events and show expenditures and recommend improvement opportunities.
Sales Support
Marketing Analytics
Drove data and performance driven content production, measured effectiveness, and monitored content performance.
Budget Management
Responsible for the stewardship and management of the Hydro’s marketing budget, influencing and negotiating with 3rd party vendors when applicable.
Deufol SE – Packaging Company
Global Marketing Manager and Member, North America Leadership Team
October 2016 – November 2021
Strategy
Developed and oversaw implementation of strategic, integrated marketing campaigns to drive revenue and competitive advantage for emerging business units.
Facilitate and manage projects in collaboration with internal departments and external agencies, liaising between all parties to support efficient information exchange and optimal outcomes maintaining positive working relationships, supporting the development of long-term, beneficial partnerships.
Administered and monitored marketing/promotional tests analyzing and applying results to enhance performance.
Generated $22M in new business in 2017, $5M in 2018 and $23M in new business in 2019.
People Management
Managed a globally distributed team of 10 people including an Outbound Call Center setting clear performance standards and developing the team's problem-solving skills, providing effective performance management, which improved metrics and performance department wide.
Brand Management
Worked with a cross-functional team to identify, maintain and evolve the established brand voice by creating copy for use in all mediums.
Service / Product Marketing
Designed and launched regional, multi-channel, and direct marketing campaigns with dynamic launch plans to achieve related objectives. Supervise and guide all aspects of each campaign throughout its life cycle, including promotions, advertising, collateral development, and post-analysis measurement of ROI.
Effectively managed multiple, complex customer centric campaigns and projects, such as a $500K internal content campaign involving 11 countries, in 6 languages, and its digital marketing resulting in a 15% increase in customer satisfaction and a 20% boost in customer engagement.
Maintained integrated marketing calendars using a marketing resource management system, ensuring schedule accuracy so that time-sensitive campaign milestones were met.
Website Management
Developed and managed website plan execution throughout its lifecycle, training international teams to maintain and enforce consistency within the CMS.
Managed two new global brand website implementations, design, translation, testing, optimization of its conversion tools before and after launch and GDPR compliance, simultaneously.
Search Engine Marketing
Strong understanding of search engine algorithms, optimization, local marketing, ranking strategies, and SEO schema markup such as JSON-LD.
Event Marketing
Sales Support
Marketing Analytics
Applied strategic analysis to effectively develop and facilitate an email video campaign with a 20% response rate and an 18% ROI. Report results regularly to key executives
Budget Management
Tracked related data and monitored financial activity to ensure alignment with budget, testing efforts relevant to industry trends to help increase engagement and sales.
Deufol North America – Packaging Company
Marketing Specialist
April 2015 – October 2016
Strategy
Developed and executed effectively strategic integrated national inbound marketing that generate leads and opportunities via website through PPC and retargeting campaigns, email campaigns, blogs and social media.
Brand Management
Collaborated with vendors to ensure style, graphic imagery and message consistency with all marketing materials.
Service / Product Marketing
Weekly managed and prioritized/reviewed urgent items, current projects, events, editorial calendar, keywords lists, regional customer personas and budget.
Developed automated nurturing email campaigns, blogs and social media posts outreach to build awareness among the target market to maximize lead conversion.
Sales Support
Provided support to Business Development in assessing individual leads and converting them by generating custom presentations and maintaining an up-to-date library of capabilities and images. Monitored and expanded lead traceability through CRM database with input from Business Development tracking and reporting weekly as well as constantly cleaning and changing subscriptions. Generated $2M in new business in 2016
Additional Experience
Business Development, Deufol North America – Packaging Company in Sunman, IN / Hybrid 2013–2016
Manager of Pre-production and Personalization, Deufol North America – Packaging Company in Sunman, IN 2012-2013
Quality Assurance Manager, Integrated Printing Solutions – Direct Marketing/Fulfillment in Centennial, CO 2010-2012
Quality Assurance Lab Assistant, Integrated Printing Solutions – Direct Marketing/Fulfillment in Centennial, CO 2010
Test Engineer, SDL International, Language Translation Technology in Superior, CO 2009-2012
Sales Coordinator, FMH Solutions, Material Handling Equipment in Denver, CO 2008-2009
Major Account Administrator, FMH Solutions, Material Handling Equipment in Denver, CO 2007-2008
PERSONAL PROJECT / VOLUNTEERING / EDUCATION
BLDG EVELYN LLC, Creative Marketing
Influencer Marketing
Affiliate Marketing
AI Marketing
Podcast
BLDG EVELYN: January 2020 - March 2021
Concept through distribution. Develop idea into strategy including name registration, website setup, visual art concept, equipment purchasing, social media marketing, content generation and calendar, distribution channels and email subscriptions. Complete setup in 3 months. Launched March 2020. Business development by attending network events and continuous engagement with followers in many social media avenues, producing video marketing to grow the brand all across the internet and beyond.
Confessions of Coco Nuts: December 2017 – December 2019